Latin Alternative Music Conference founder Tomas Cookman and Coachella promoter Goldenvoice will jointly produce a “multi-stage, multi-lingual” festival at Los Angeles’ Shrine Auditorium in 2014 entitled Supersonico.
The one-day event will be held annually and showcase similar talent like New York’s LAMC which has been active for the last 14 years.
Rebeca León, VP of Latin talen at AEG Live/Goldenvoice says, “We wanted to see something like Coachella happen for the Latin market. We want that kind of music to succeed and give it as many platforms as possible.”
“I think the beauty of Latin alternative is that it includes rock, hip hop, reggae, electronic music, even different types of pop,” notes Cookman.