The Do LaB, a Los Angeles based company specializing in interactive environments, event production and creative lighting design has announced that IS050 (Scott Hansen of Tycho) will be the lead visual designer for Lightning in a Bottle 2015, California’s scaled-down Burning Manesque festival (for those who can’t handle 10 days of “going off the grid”). ISO50, one of my favorite Transmedia artists, will have his iconic 70’s style and zen-like touch on everything from the website to the lineup flyer.
Lightning in a Bottle just released their first image from IS050, who was given a blank canvas to showcase his unique design style and preview what is to come for next year’s festival. IS050’s design was built off a photo from photographer and friend Daniel Zetterstrom, whose photo was selected for its focus on individual experiences within a communal setting that has come embody LiB. Also, the water pail that one of the characters is holding signifies the festival’s connection to the environment and its role to improve/educate California amid the drought.
ISO50 also produces music under the name Tycho, creating dreamy atmospheric music that has garnered admiration from music critics and fans across the globe, highlighted by the release of one of 2014’s standout albums Awake. I was not aware that he played Burning Man, so maybe this year I’ll get to catch a sunrise set, this one sounds epic:
The Do LaB has been a fan of Scott Hansen’s work, both musically and visually, for years and after performing at LiB as Tycho for the first time in 2013 Hansen immediately fell in love with the festival. In his own words:
“A lot of my friends have been going to LIB for years and I’ve always wanted to go. When we finally got a chance to play the festival I immediately felt a sense of community that was very inspiring. When LIB contacted me about designing some images for them it seemed like a perfect opportunity to apply the aesthetic I’ve been developing for Tycho to a physical space. I was really inspired by the images my friend, photographer Daniel Zetterstrom, had captured of the event the year prior and set about incorporating them into a sort of idealized vision of what a gathering of people around art and music could be. I tried to create images that felt less literal and more like the memories people would take away from the event.”
LiB will take place over Memorial Day weekend, May 21-25, at San Antonio Recreation Area. Rush-N-Get-Em Tickets go on sale Jan 5th for 24 hours followed by regular tickets on sale Jan 6th.