Suzi Analogue + Swarvy – I Must Be
Did you ever see the video of kids and their reactions when they were handed a Walkman? Cassettes had a short shelf life when CDs came out but there’s a growing nostalgic popularity spearheaded by musicians such as Suzi Analogue. Suzi has teamed up with Swarvy for their recent project Love Affairz Vol. 1 and it’s available in the now traditional format, digital along with cassettes. Here are some thoughts from Suzi Analogue on cassettes and its influence in 2015.
The tapes in “I Must Be” represent how I fell in love with music – on cassette. Tapes were the reason I would go to the mall on Saturdays as a kid – to get the newest single from Total, or SWV or Wu Tang. They are a very special format of music because they are the first portable handheld music that was around. Tapes gave everyone a chance to personalize their listening experience…so even though music is released digitally now, we still call projects mix tapes because of their impact. This is why cassettes are making a comeback in 2014-15, because it’s the format that represents individuality.