URB World Premiere: Olmeca – Por El Suelo
Bilingual hip hop artist Olmeca, drops an exclusive video on staying grounded and authentic in a world that can be anything but.
Putting a focus on authentic Bolivian dancers, he is able to draw from cultural roots to send a message that strikes at the core of artists and activists alike. He has collaborated with Taboo of Black Eyed Peas, Maldita Vecindad, Irene Diaz, Marisoul (Santa Cecilia), and has performed alongside KRS-One and X-Clan. Meanwhile, having spoken with folks like former Rage Against the Machine frontman, Zack de la Rocha, civil rights activist Dolores Huerta, and many others, Olmeca is able to deftly blend the roots of politically charged music with the sounds that resonate with today’s youth.
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